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Hey there! Welcome to my corner of the internet. I'm Sohaib, your friendly neighborhood tech nerd. When I'm not conjuring up solutions or crafting killer marketing, sales or customer success strategies, you'll find me grappling on the Jiu Jitsu mat, wielding a cricket bat like an amateur, or pushing my limits in CrossFit.

Sohaib Ahmed - Professional headshot of Digital Customer Success Manager

Hi, I'm Sohaib

Tech Professional | Martial Arts | Cricketer

I'm also a podcast listener and a gritty perfectionist who wears his heart big proudly.

My Values

  • Hard Work Pays Off #HWPO
  • No shortcuts
  • Find strength in the struggles, joy in the grind, excitement in the challenge
  • Do it once properly, benefit everywhere

Favourite Quotes

"Sometimes you have to be a lion to be the lamb you really are"
- Dave Chappell
"It is not the critic who counts... The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood"
- Theodore Roosevelt
"If you know the way broadly, you'll see it in everything"
- Miyamoto Musashi from Book of Five Rings

Latest Thoughts

Sharing insights on technology, leadership, martial arts, and life lessons learned along the way.

eBay and ChatGPT Enterprise partnership logos side by side
Technology Oct 9, 2025 4 min read

The Bigger Picture: AI Goes Mainstream

eBay gives 10,000 small sellers free ChatGPT Enterprise access, custom AI tools, and training. Learn how AI is leveling the online selling playing field.

AI Small Business eBay Automation
Read Full Article →
Apple AI and Siri technology
Technology Aug 3, 2025 8 min read

Apple's AI Disaster: How Internal Politics Led to a Siri-ous Mess

An inside look at how Apple's internal politics and management failures led to their AI struggles, from Siri's stagnation to Apple Intelligence's false promises.

Apple AI Management
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Streaming services chaos and fragmentation
Streaming Jun 14, 2025 5 min read

The Streaming Services Chaos: Lessons from the Music Industry

Why juggling multiple streaming subscriptions to watch one show is driving fans back to piracy, and what the music industry can teach us.

Streaming Entertainment Consumer Experience
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Black Mirror subscription services episode
Technology Jun 8, 2025 6 min read

When Life Becomes a Subscription Service

How Black Mirror's "Common People" exposes the dark reality of our subscription-obsessed world, from Adobe's traps to life-saving technology.

Subscriptions Black Mirror Consumer Rights
Read Full Article →
Fortnite vs Apple legal battle
Legal Jun 1, 2025 5 min read

Fortnite vs Apple: Why Everyone Should Care About This Legal Battle

How Fortnite's return to the App Store represents a landmark victory for digital rights and consumer choice in the tech world.

Legal Apple Digital Rights
Read Full Article →

Want to read more?

Check out my full blog archive for more insights on tech, leadership, and life.

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What I'm Into

Favourite Power Song

17 Million Horsepower

Dynatron

Best Movie of All Time

The Matrix

A masterpiece that changed how we think about reality and technology.

Favourite Comedian

Jon Stewart

Sharp wit meets intelligent commentary.

Games I'm Playing

Helldivers 2

Spreading managed democracy throughout the galaxy

Let's Connect

Ready to chat about tech, martial arts, cricket, or just life in general? Drop me a line!