Tech. Games.
Hard work.
13 years at Cisco. A growing pile of essays. I write about how technology, ownership and grit collide — and why you should care. When I'm not at a screen I'm grappling on the mat, swinging a cricket bat, or pushing reps in CrossFit.
Tenure
16+ yrs
Role
Digital Strategist · AI · Growth
Base
Sydney
Essays
22
Favourite quotes
"Sometimes you have to be a lion to be the lamb you really are."— Dave Chappelle
"It is not the critic who counts… The credit belongs to the man who is actually in the arena."— Theodore Roosevelt
"If you know the way broadly, you'll see it in everything."— Miyamoto Musashi · Book of Five Rings
Latest thoughts
Insights on technology, leadership, martial arts, and life lessons learned along the way.
01
Sony Can Delete What You Bought. Ripping Your Own Blu-ray Is the Crime.
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02
The EU Commission had 1.3 million reasons to act. It chose a code of conduct.
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03
Token Poker and slop cannons: how companies will ration AI.
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04
Microsoft deleted the promise. Then broke the software.
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05
Sony stopped growing. Now it's just extracting.
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06
Sony just locked your games. They're calling it a feature.
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What I'm into
37 Million Horsepower
Dynatron
The Matrix
Reality & tech, rewired.
Jon Stewart
Sharp wit, smart commentary.
Helldivers 2
Spreading managed democracy.
Tech, mat work, cricket — or just life. Drop a line.
Ready to chat about customer success ops, AI adoption in enterprise, AI-driven marketing & growth, digital rights, or martial arts? Pick the channel that fits.